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Store Change Confirmation. You are changing the store. Your cart total may change. For the last 13 years, the historic Rainier lager has been brewed in Irwindale, California. The lager will continue to be brewed there, but Rainier plans to expand production in Woodinville with new beers in the coming years. Rainier Beer is now brewed under contract in Irwindale, California. Throughout the s, Rainier became a regional powerhouse in the West Coast beer world.
It will be available in stores and bars by the end of the week. The beer of choice at frat parties and dives, the classic Rainier has been ingrained in our drinking culture. Rainier Summit is an American style light lager that is crisp, refreshing and sessionable and is perfect for the active Pacific Northwest lifestyle. It was offered in a 22 oz. In Oct. You'll notice that "Rainier" is now horizontal, the font is thinner, and the curve has been removed from the tail.
The waiter character in the early ad was a popular figure and Rainier had him made into a back-bar, point-of-sale, chalk figurine. See Breweriana below. Rainier was still brewing Bock beer every Spring and this label right , ca. The war years were tough on all the California brewers, given the shortages in materials, but Rainier better than most. In '42, they made a move to increase their market share in southern California. The July 22nd issue of the San Francisco Chronicle ran the following story:.
The statement of " However, by the time materials and equipment did become available, Rainier was struggling and no expansion of the plant occurred. This artist's rendition makes the new brewery look rather grand, but the newspaper photo below shows that it was a fairly small plant.
Does anyone have a good copy of this newspaper photo? Rainier Club Extra Dry, ca. In early they brought on a new brewmaster, Nicholas Vacano. He claimed that they "Fermented out the solids" which was marketing speak for - "here's a beer made by replacing expensive malt with cheaper adjuncts.
Apparently the public was not impressed with "Dry" beer, and by late '48 the product was dropped and Extra Pale was back. Also axed was the company's brewmaster! But Rainier Club Extra Pale didn't last long either. In February of '49 the new brewmaster introduced Rainier Beer - with a more colorful label that also featured a prominent image of Mt.
Rainier, and a return to the angled logo, shown on can right and labels below. Rainier Beer can, ca. The introduction of new brands and more colorful packaging did nothing to slow the loss of market share to Lucky Lager , as well as to the penetration of eastern brewers.
That, combined with some questionable business practices, led to the demise of the Rainier Brewing Company of San Francisco. On July 22, , the Rainier Brewing Co. Sick , who then sold the San Francisco plant to the Theo. Hamm Brewing Co. In a matter of one month Rainier Beer was again available in California, but it was now brewed in its birthplace of Seattle. Rainier Beer coaster, Honolulu, ca. Emil Sick was responsible for returning the venerable brand back to the place of its birth, but it was a struggle that lasted 20 years and cost him over a million dollars.
With the end of Prohibition this Canadian brewer sought opportunities in the U. He began with the acquisition of three breweries in Montana.
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