This is the biggest challenge, where getting businesses to pay for software is difficult. Tamonash Dey, who manufactures leather gloves in Kolkata, has been a Tally user for than a decade. He told Moneycontrol that there is a reason why Tally enjoys more than 90 percent market share in the MSME segment, and that is its ease of use. While retail is his next bet, Tejas Goenka is trying to modify the trademark accounting platform for the new-generation entrepreneur.
As business goes smart and mobile, Tally will be designed for connected devices, keeping the owner connected even if he or she is on the move. While connecting different systems within the company is something the company recently launched, the bigger challenge is to create a network of businesses within a supply chain who are all using Tally.
If Tally can connect different businesses, thereby enabling free flow of information between vendors and suppliers, it can automate data-entry processes completely. The trick here is to manage the different systems in different companies and make data readable across platforms. The competition can be counted on to be nimble and Tally has to contend with legacy systems and a more traditional workforce. Goenka agreed it is a big challenge, but at the same time explained how the company has already gone through a transformation five or six times since inception.
While technology and product are crucial, stronger business metrics will be derived from more revenue channels for the company and reduction in piracy. Piracy is one big issue the company has been grappling with since inception. Out of more than 60 lakh businesses using its software, only around 20 lakh are paid users. But this is changing, claimed Gonka. The company has invested in creating a base of 28, distributors and has seen the number of registered users jumping from 25, several years back to 20 lakh now.
Events like GST implementation and mandatory e-way bills boosted demand, helping double the customer base in less than three years. Besides piracy, Tally needs its customers to continue paying for its services. It needs to realign its customers onto a subscription model. A Tally subscription comes relatively cheap at Rs 3, a year, even selling that to hard-nosed small business owners is challenging. But the hope is now with compliance becoming strict, GST rates changing all the time and new modifications coming in from the government, businesses will find benefits in the subscription model.
Buoyed by its Indian success, the company is carrying out VAT transitions in the Middle East as well and looking to replicate the Indian model to other overseas locations. Recently, we launched TallyPrime, the business solution for next generation businesses. Now, we are aggressively looking to rewrite and redo our core technology, building it for what we think will be a more connected world and a connected environment. Besides, we are now looking to serve the massive landscape of small retailers or kiranas with something that will help automate them in a convenient manner.
Both VAT and GST have been defining moments for the company, as they helped it strengthen its presence further in the market. Apart from introducing innovative and relevant products, the company also took a conscious decision to undertake a massive awareness drive in the market, which eventually helped it expand its customer base in a significant manner.
In , when VAT was announced, the company also disclosed it was undertaking several new measures and it went on to ramp up its capability in a significant manner. It also acquired a few companies and focussed on educating its customers and created its marketing efforts around that. It launched Tally 7. In fact, these two events have redefined our approach completely and provided the much-needed momentum to commence our next growth phase.
With this we were able to address the piracy problem to a large extent and also strengthen our distribution. We moved from partners to about 18, partners in the short period of two to three years. A few years later, we launched our flagship product, Tally.
ERP 9 and that ran for about for odd years. It was the product with which we also started seeing the opportunity outside India. After GST was introduced, the company managed to reach about ,, new customers in addition to the 10 lakh-odd customers it already had. In the last four years, it has already doubled this to about 20 lakh customers and positioned itself afresh, growing at a CAGR of about 25 per cent. It enjoys a customer base of over 20 lakh businesses total: 14 million users across countries.
Going forward, Tally has an ambitious plan to expand its customer base to about 1 crore in the next three to four years. Several Central and state government agencies have also reposed their trust in Tally.
In the last decade or so, the company has expanded its presence in overseas destinations and today per cent of its customers are from the Middle East, South East Asia and Africa. In fact, Tally boasts of having a robust network of over 28, partners, which ensures simplified distribution and easy availability of the product both in India and abroad. Moreover, these partners help deliver superior customer experience in sales, support and services.
Tally is priced at Rs18, for single users and Rs54, for multiusers. Besides, there are annual subscriptions of Rs3, and Rs10,, across these two categories. Tally has provided a user-friendly, cost-effective business management solution with constant upscaling of user modules.
One attribute that has helped Tally software immensely in enhancing its popularity among businesses is its multi-user functionality. No factory has an IT manager and they outsource IT; so, if anything goes wrong, they must be able to recover everything themselves — another landmark achieved in the late s and early s. During , we launched our first multi-user version, which started making us popular even amongst the large organisations. Though our focus on SMEs remained, this really opened up the market.
Shyam Sundar Goenka had a small wooden bobbin manufacturing unit used in textile mills in Kolkata. He moved to Bangalore as the business environment in Bengal had deteriorated due to the Naxal movement. In , he set up a similar kind of unit for wooden bobbins in one of the industrial estates in Bangalore, where the state government was also offering incentives to attract businesses.
The SSI unit would supply these bobbins primarily to Binny Mills almost 70 per cent of the production and some of the other textile units in south India. In the early s, the textile bobbin business of the Goenkas started facing the brunt of the market slowdown. By mids, the bobbin business was facing a major crisis, as Binny Mills, its major customer, had to shut down its operations in Chennai due to a cyclone. That was when the Goenkas seriously started looking for other business avenues.
Meanwhile, during the course of his business, Goenka Senior wanted to automate his accounting operations but found the then available accounting software to be complicated and difficult to use. He asked his son to work on that and come up with a solution. Kindly give some time for the company to revert. They will reach out to you on your submitted email ID. Back to Company. Tally Solutions. Tally Solutions Pvt Ltd is simplifying management of businesses.
Claim Profile. Tally's product caters to millions of users across industries in over countries. With a strong research and development division, Tally strives to deliver innovation and excellence in enterprise resource planning software for small and medium businesses.
Having delivered path breaking technology consistently for more than 30 years, Tally symbolizes unmatched innovation and leadership.
See more. Headquarters : Bengaluru, Karnataka, India. Founding Date : Core Team : 1. Chetan Yadav Chief People Officer. Tejas Goenka Managing Director. Claim Profile If you are a legal representative of the company, you can claim this profile page. Your claim has been submitted successfully.
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